We provide a comprehensive selection of computers, laptops, and tablets, backed by a dedicated team committed to your success. Our mission is to deliver high-quality products and innovative solutions tailored to your business needs, ensuring you stay ahead in a competitive market. Discover how Craving Comps can become your trusted partner in technology.
Our customer-focused approach ensures each solution is tailored to meet your unique business needs and providing exceptional support every step of the way.
We deliver unbeatable pricing on high-quality electronics, ensuring you receive the best value for your investment while staying competitive in the market.
We boast an unmatched inventory of the latest computers, laptops, and tablets, offering you an extensive selection to meet all your business needs.
With deep industry expertise and a commitment to exceptional service, our leaders guide the company with a vision to exceed your business needs and expectations.
As President of our company, Ralph Cohen plays a pivotal role in driving sales and fostering relationships with our key partners across retail, government, and wholesale sectors. With 15 years of experience in sales across two different companies, Ralph has a deep understanding of the market and a proven track record of success. His day-to-day responsibilities revolve around maintaining and establishing new partnerships, ensuring that our business continues to thrive. In addition to his sales expertise, Ralph oversees the performance of all employees, working to maximize their potential and drive overall company success. His leadership and commitment to excellence are vital to our growth and sustainability.
Ed Cohen founded our company in 2009, starting out from his garage with a vision to innovate and excel in our industry. As the driving force behind our operations, Ed consistently implements fresh ideas and strategic initiatives that keep us ahead of the competition. His commitment to maximizing office efficiency ensures that every team member can contribute to our shared success. A hands-on leader, Ed is involved in every aspect of the business, from overseeing new program development to managing key buying and selling activities. His leadership style fosters a collaborative environment where creativity thrives, making him the final decision-maker and the heart of our organization. Under Ed’s guidance, we continue to strive for excellence and deliver exceptional results.
As Chief Financial Officer, Danny Movazeb oversees all financial operations within the company. He meticulously manages every dollar that flows in and out, ensuring our audits and relationships with banks and financial institutions are always in good standing. Danny is also our primary buyer, bringing unparalleled expertise in the computer market. His keen intuition for emerging trends allows him to spot exceptional deals, positioning our company to capitalize on the best opportunities. With a deep understanding of market dynamics, Danny truly is the "superman" of purchasing, driving our financial strategy and contributing to our ongoing success.
Isaac Movazeb serves as the Chief Operating Officer, overseeing all online sales across multiple marketplaces and retail partnerships. With a keen eye for detail, he ensures that product listings, content, and pricing are always optimized to meet the highest standards. Isaac also manages the team responsible for system integration for B2B customers, leading a group of nearly 15 technicians to ensure seamless operations. In addition to his leadership role, Isaac handles the purchasing of components and parts, ensuring the company can meet any customer request. With a focus on efficiency and excellence, Isaac ensures the smooth functioning of all orders and day-to-day operations.
Started in a garage at Ed's house with no clear roadmap, simply launching a seller account on Amazon and exploring various electronics categories, including printers, laptops, and TVs. Over the years, we honed in on the laptop category, refining our focus to specialize in this high-demand area.
We identified a significant gap in the market: no sellers offered system customization or integration on major marketplaces. We became the first to introduce system integration services—customizing laptops by upgrading memory, hard drives, processors, and more. This innovation quickly gained traction, establishing us as the #1 marketplace reseller in the laptop category across multiple platforms. During this time, we also forged tier-one partnerships with top OEMs and grew our inventory to support our massive dropshipping operation, fulfilling up to 5,000 packages daily.
Amid the COVID-19 pandemic, the demand for laptops surged. As OEMs and the industry struggled with inventory shortages, we leveraged our extensive stock built for marketplace sales. This positioned us as a key player in the industry, attracting major retailers and distributors who turned to us for bulk purchases. Over these two years, we transitioned from an e-retailer focused primarily on dropshipping to a full-fledged wholesale business, catering to bulk orders while still maintaining our marketplace presence. This shift helped us establish strategic partnerships with some of the largest retailers and distributors, cementing our reputation as one of the industry's top laptop suppliers.
As our business continued to grow, our purchasing power caught the attention of the largest OEMs, including HP and Lenovo. These companies recognized our volume and expertise, leading to direct partnerships. We now have the ability to request custom configurations and work directly with HP and Lenovo to source nearly any laptop model or configuration, further solidifying our position as an industry leader.
